Make a difference with every mile.
- UX Strategy
- UI Design
- Product Design
- Adobe XD
- Lucid Charts
Questions I Had
- What do we want users to ultimately do with this app?
- What functionality is missing or hidden to help users accomplish their goals?
- Are we using the right language?
- What processes can we simplify?
To better understand our users we conducted qualitative research with current and past users of the app. We were able to boil down the users into two main groups: Joiners and Starters. The Joiners segment are users who join existing groups and movements in order to make a difference, Starters are highly-influential trail blazers who create movements and push themselves and others in order to make a difference.
Both groups are motivated by making and seeing tangible impact throughout the world. They are driven by a moral compass to do the right thing, and live for others more than themselves.
We learned that the current home screen was too abstract which led to confusion for users; there was no clear directive, and navigation was absent. We took the user flows and end goals, and reworked the home screen to place the most pertinent info for a fundraiser front-and-center. Now, when a user opens the app, they will see the info they care about: their fundraising and mileage progress. New users will be prompted to join a challenge right from the home screen.
From left to right: original screen, multiple iterations, final home screen design.
I was in charge of creating all design aesthetics throughout the app. Guided by some loose brand parameters, I extended the brand look/feel to seamlessly function within the app by creating gradients, choosing related fonts, and art directing imagery that fit the brand ethos.
Once we completed the initial designs, we created a clickable prototype in order to get feedback from users on the new design. Based on their feedback, we continued to make iterations to improve the usability of the new UI.
Before & Afters
Throughout the app, the UI was considerably improved to make screens easier to use and understand for both new and current users. Below is a collection of before & after screens from different parts of the app.
The app has entered into a Phase 1 development to be built and released for users to begin using in early 2021. Our team will track usage and feedback to improve the app further with a Phase 2 development in the future.
There has been steady excitement from previous users who have seen and interacted with the new prototype. This grassroots excitement will help users and Venture create greater global impact.